THE CONCEPT: The rapper has been teasing a (currently nonexistent) beauty brand throughout his entire music career, including in his lyrics to 2018’s “Okra” (“Tell Tim Chalamet to come get at me/Skin glowin’, clear of acne”). He just needs to get into the lab and deliver a top-to-tail skin-care line.
THE MOST COVETED PRODUCT: Gooey, the everyday (but nonetheless extremely lush) face lotion, hinted at in 2021’s “Safari.”
The Manicure Set
Impish scamp prince Harry Styles, we know that you’re absolutely eager to start a nail polish brand, almost strictly pastel shades, with the exception of one quintessential pitch black. Provocative, edgy Bad Bunny, no need to ask you twice: You’re on top of launching an acrylics set with the sharpest points on the whole market, yes? And matchy-matchy visionary, Lisa from Blackpink, please supply the final touch: gemstones that adhere perfectly to a newly glossed nail. Thank you all so much. It’s a handshake deal — with a brief pause so we can show off our fresh nails.
A version of this story originally appeared in the December 2021/January 2022 issue of Allure. Learn how to subscribe here.
Read about existing celebrity beauty brands.
Now watch a video about Iza’s 10-minute routine.